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As an agent of The New York Times, Zedak Corp. has developed an advertising-submission system, in place at The Times and at numerous ad agencies since 1985. While engaged in the development of an updated system supporting Internet connectivity and a browser interface, we have encountered many of the ad-entry, markup, and transmission issues currently under discussion by the standards task force. We have addressed these issues, and others, in prototype development. We herein offer—for the sake of discussion and in an effort to bring some obscure issues to light solutions our developers have incorporated in The Times’ prototype.

We anticipate that members of the standards task force will find this effort useful as they consider ways to resolve markup issues related to publishing in media-independent formats. We encourage members to engage in discussion of the enclosed draft XML DTD and its application in markup code. As the prototype evolves it continues to undergo broad examination. We welcome member feedback!

This document and the accompanying machine readable material (code) is the intellectual property of The New York Times (The Times) and is copyright The New York Times, 1998. The Times and Zedak Corporation are providing this document and code to the NAA as source-material for the development of an XML standard for classified advertising. The NAA is free to use and incorporate part or all of this material for a standard and may distribute and reproduce this document as it sees fit for that purpose. These materials are a work-in-progress.

The Times and Zedak Corporation make no representation that the materials are complete, accurate, or useful. The New York Times and Zedak Corporation make no warranty of any kind, expressed or implied with regard to the code or the instructions contained in this document. The New York Times and Zedak shall not be liable in any event for any damages, including incidental or consequential damages, in connection with or arising out of, the furnishings, performance or use of this code and/or instruction.

All company names and logos used in this document are registered trademarks of their respective companies and/or owners.